An ultra kitsch color palette, a range of recycled and sustainable materials, elementary shapes… HAY breathes super stylish and responsible design into the heart of the Scandinavian new wave.
In fact, since 2002, the Danish brand has never ceased to surround itself with the best creative minds of the moment to (re)invent a Scandinavian design that is both desirable and accessory, where each collection abounds under the sign of a joyful aesthetic imprinted with the environment in which it evolves!
Between futuristic retro furniture, whimsical lighting and ultra-colorful decor, let’s decipher this brand that brilliantly blends joyful intensity and remarkable sobriety.
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HAY stands for a democratic vision of design: making beauty accessible to all. True to the inspiration of Mette and Rolf Hay, the Danish brand collaborates with international designers to create pieces that are both functional and refined. From furniture to accessories, each object boldly and freshly revisits the simple gestures of everyday life.
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At HAY, inspiration comes from a fertile crossroads betweenart,architecture and fashion. This triad nourishes every creation by the Danish brand, giving its objects a resolutely contemporary identity. By observing everyday life and capturing the signals of today’s culture, the brand imagines collections that evolve with the world, reflecting its vitality and innovative spirit.
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HAY asserts its singularity by collaborating with a constellation of visionary talents. True creative accomplices, figures such as Nathalie Du Pasquier, Inga Sempé, Ronan and Erwan Bouroullec, Pierre Charpin, Muller Van Severen, Jasper Morrison and George Sowden each bring their own sensibility to the table. This diversity nurtures a common language: Scandinavian design that’s alive, bold and constantly reinventing itself.
The must-have Colour Crate baskets are reinvented in even more desirable versions. Irresistible shades of butter yellow, deep burgundy and powder blue. New formats, practical lids and ingenious wheels enrich the collection, transforming these must-have baskets into stylish accessories. Clever details, trendy colors and unfailing functionality.
Discover all the brand’s new products!
HAY’s iconic collections tell a design story that spans the decades while remaining resolutely contemporary. Around the table, certain pieces have established themselves as true aesthetic and functional milestones.
The Rey chairchair, designed in 1971 by Bruno Rey, returns today in a new color palette, as solid and universal as ever. A worldwide success, the About a chair collection bears witness to the brand’s contemporary vision: sober shapes, optimum comfort and the use of recycled materials.
Timeless creations that perfectly embody Scandinavian design according to HAY.
Conceived as a warm, convivial refuge, the HAY living room is designed around sofas with generous lines and textured materials.
The Mags or Quilton sofas illustrate this vision with their clean lines, soft cushions and robust high-density foam construction, guaranteeing long-lasting comfort. Around these iconic sofas, the Slit coffee tables or Tray coffee tables create graphic and functional points of balance, playing with volumes and light.
Available in soft, soothing colors, these pieces reinforce the welcoming atmosphere of a living room designed for entertaining as much as for recharging one’s batteries.
HAY luminaires embody the spirit of Scandinavian design: creations that are both practical and poetic, designed to enhance every moment of everyday life.
Airy or more compact, they play with shapes and colors to bring brightness and personality to our interiors. Table lamps, pendants and wall lights reflect HAY’s own joyful whimsy.
True signature objects, these luminous creations exude that unique “something extra”. A purity at the frontier of design, function, art and wow!
Apex Hay lamp
Bubble Ball Hay hanging lamp
PC Hay rechargeable outdoor lamp
Hay Arcs wall lamp
Apex Hay table lamp
Bonbon Hay lampshade
For the Danish brand, small storage units are reinvented with a healthy dose of fantasy and ingenuity.
Colorful baskets, compact pedestals, shelves with integrated hooks or playful coat hooks: each creation combines practicality and cheerfulness to simplify everyday life. These clever pieces can be placed anywhere in the home, from the entrance hall to the living room.
True to the spirit of Scandinavian design, HAY transforms organization into a game of style where every detail makes the interior even more welcoming.
Colour Crate Hay basket
Bolt Hay coat hook
Knit Hay free-standing coat rack -
Colour Crate Hay basket
Korpus Hay shelf
A veritable concentrate of whimsy, HAY decorative objects breathe joyful energy into every interior. Graphic vases, daring candleholders, mischievous mirrors and colorful boxes create a playful, refined universe. Playful patterns, bursts of vibrant color and geometric touches reflect the brand’s creative DNA.
HAY imagines singular pieces that transform everyday details into poetic winks. Colorful decorations that combine style, personality and good humor.
Tin Hay airtight box
Dogs Hay dog bed
Wall mirror Arcs Hay
Column Hay candleholders
The art of entertaining becomes a celebration of color and conviviality with HAY. The tableware collections come in soft or vibrant hues, ready to energize every meal. Playful, graphic glassware brings a festive spirit to the table. Between soothing curves and bold lines, these creations reflect the soul of Scandinavian design: a balance between simplicity and generosity.
The result? Happy tables that bring people together and create lasting memories.
Tint Hay glass collection
Arcs Hay spice mills
Sobremesa Hay tableware collection
Slice Hay cutting boards
Jug Hay carafe
MVS Hay cutlery set
Whether in the garden or on the terrace, HAY imposes its vision of Scandinavian design through collections that have left their mark on the history of outdoor furniture.
Palissadedesigned by Ronan and Erwan Bouroullec, seduces with its airy elegance and modularity, ideal for creating a dining or lounge area. Balcony plays with graphic perforations to create a vibrant play of shadows. As for Weekdayuses FSC solid wood to create a collection that’s as convivial as it is sustainable.
Three worlds, three styles, but the same promise: an exterior that’s as beautiful as it is functional.
Scandinavian design is a veritable philosophy of life, born in the heart of the 20th century in the Nordic countries. Faced with long, dark winters, Swedish, Danish, Norwegian and Finnish designers came up with an art of living that combines clarity, comfort and functionality. The key idea? To create bright, soothing, warm interiors that highlight the simple beauty of natural materials.
With its clean lines, balanced volumes and neutral hues, Scandinavian design reflects a quest for essentiality. Light wood, linen, wool and ceramics form an organic palette in dialogue with light. The furniture’s aesthetic is timeless.
This style, which blends modernity and authenticity, has become a worldwide benchmark for those seeking a balance between aestheticism and comfort. Today, Scandinavian design embodies a discreet elegance, where functionality does not exclude poetry, and where every detail contributes to creating an atmosphere of everyday well-being.
Far from decorative excess, Scandinavian design is based on the art of “less is more”. The first step is to rely on a palette of soft colors: white, beige, light gray or powdery tones, sometimes enhanced by pastel touches. These soothing shades serve as a backdrop for functional, clean-lined furniture.
Light-colored wood, a true signature of Scandinavian design, is used from floor to ceiling, with natural parquet flooring, oak tables, birch chairs and minimalist shelving. To add warmth, the space is complemented by cocooning textiles: wool plaids, soft rugs or linen cushions. The decor is sober yet expressive: a few hand-crafted ceramics, a graphic hanging lamp or a piece of wall art are enough to give character without cluttering the space.
Finally, the Scandinavian spirit translates into a subtle balance between aesthetics and use. Every object must be both beautiful and useful. By adopting this philosophy, Scandinavian design transforms the interior into a luminous, welcoming and resolutely timeless place.
Scandinavian design is particularly well suited to small spaces, as it is based on the principles of optimization, fluidity and visual lightness. Born in countries where the focus is on maximizing light and functionality, this style has always favored intelligent solutions, designed to make the most of every square meter.
The furniture is distinguished by its clean, multifunctional design. Extendable tables, integrated storage units, compact sofas and modular shelving can all be used to create a practical interior… Light wood, omnipresent in Scandinavian design, reflects light and visually enlarges rooms. Combined with a neutral palette and uncluttered surfaces, it helps create an airy, soothing atmosphere.
The judicious use of accessories also plays a key role: a well-chosen light fixture, a graphic rug or a few warm textiles are enough to give character without cluttering the space. With its sober lines, balanced volumes and natural materials, Scandinavian design is the ideal response to urban constraints. It transforms a small dwelling into a functional, harmonious and luminous space.
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